Keepstage guides
Guides for webinar follow-up in HubSpot
Practical guides for B2B marketing teams that run webinars and online events and use HubSpot. Each one answers one question, step by step, with no sign-up.
How to follow up webinar attendees in HubSpot
Segment attendees by lifecycle stage and by what they did at the webinar, then give each segment one action: a task for the owner, an email that answers their question, or the replay.
The webinar data checklist
The settings to switch on before a webinar and the files to export after it, so every question can be tied to the person who asked it.
Zoom Webinars and HubSpot
What the integration syncs, why the Q&A questions don't arrive, the Zoom settings to switch on, and how to import the questions and follow up.
Livestorm and HubSpot
Livestorm sends attendance and the number of questions each contact asked. How to bring in the questions themselves and follow up on them.
ON24 and HubSpot
What ON24 Connect for HubSpot writes to contacts, marketing events and its custom object, and what to do on HubSpot plans below Enterprise.
How to turn webinar questions into product feedback
Clean, classify, merge and rank the questions by who asked, with quotes, so product gets a short list instead of a raw export.
What is post-event intelligence?
A definition: what it includes, how it differs from webinar analytics and video summaries, and what data it needs.
Run of show template for a B2B virtual event
The columns, a 60-minute example, the roles to name, the timeline before the show and a plan B for each segment.